In the previous part, we learned about Dwell Time, Query Freshness and Diversity, User browsing and search history, Featured Snippets, Geo Targeting, Safe Search, YMYL Keywords, and DMCA Complaints.
151. Domain Diversity
Google’s BigFoot update says there will be domain diversity on a SERP. This can be classified as a minor update but is never a crucial factor to look into.
152. Transactional Searches
Google shows transactional features for specific searches with transactional intent. If you search for “How To Go From Bangalore to Delhi” you will see such results:
153. Local Searches
Local Searches are the searches basically made based on a geographical location. Google displays Local Pack 3 results at the beginning of organic results.
154. Top Stories box
Google shows “Top Stories Box” for certain queries. Make sure to optimize your website for stories if you fall under any story category.
155. Big Brand Preference
Big Brand Preference is given to brand websites over other authority websites on Google’s Search Engine Results Page after the Venice update.
156. Shopping Results
Google shows shopping results on the SERP for some shopping-related queries. These include both organic and paid results.
157. Image Results
Image results are often seen on the SERP. These results are organic and appear only for certain broad keywords or search phrases.
158. Easter Egg Results
Easter Egg results are the hidden features or messages and inside jokes inserted into photos. Google shows easter egg results for certain keywords such as ‘Atari Breakout’ you will see such results.
159. Single Site Results for Brands
Brand-related searches are seen very often on the SERPs. Google almost always shows several related results of a website on the top for a brand or domain-related searches.
160. Payday Loans Update
Google’s Payday Loans Update was launched in 2014 to combat spammy queries.