Social stories have been around in the social space for quite some time and people have already started to cash out from these elements,
It all started when Snapchat introduced stories and then Instagram came up with its own stories, after that WhatsApp, Facebook, skype, youtube all followed.
So here are a few reasons why you should start to use them too if you haven’t already,
1.Fear of Missing out:
Since stories disappear after a set period of time it creates a fear of missing out in customers, it can be useful in having your promotional offers, one time discounts, flash sales and so on
2.Increased Brand awareness
If you are a restaurant you can create a post about your daily specials, the crowd in your place, any special events thereby increasing the brand awareness.
3. Increase in reach to younger audiences.
With the recent social media platforms not having an age limit for their users, we find youngsters as young as 10-13 years old creating social media profiles, so if you want to target the younger audience then stories are the best way forward.
4.Constant engagement with followers
With push notification on mobile, every time you post something on your stories, your followers get notified of it thus making stories a source constant and rich source of engagement.
Find out more about how to use social media stories