Social Media Marketing (SMM):
Social Media Marketing (SMM) is different from other digital marketing strategies like Strategic Digital Marketing (SDM), Behavioural Marketing And Content Marketing.
Let’s break down Social Media Marketing for you: Social Media Marketing is a Marketing strategy to gain attention or Website Traffic using Social Media Platforms like Facebook, Twitter, Tumblr, etc.
Note that this is ONLY used to gain attention and redirect the customers to your website and NOT capturing them on the Social Network site itself.
I’ll give you an example :
Let’s just consider that you are an E-Commerce vendor providing electronic goods on your website. And you turn towards Social Media to gain customers.
It all starts on your Facebook page. You need to SHOW the customers that you are selling products on your website. This will be slightly difficult for these reasons :
Since it is your Facebook Page, you can’t showcase ALL your products.
Solution: You need to showcase the best products available on your website by means of creative posters, posts etc
And below that post/poster, you need to place a call to action link to provoke the user to visit your website then and there.
You just can’t count on the person to remember the name of your website and visit it later. Because it simply doesn’t work out. Here’s why : As the user goes though his social feed, he comes across numerous other posters which might have a call to action link. And that’s when he forgets about you no matter how good your poster was when compared to the current poster.
This is just the basic overview of Social Media Marketing. It is a very powerful tool because it is predicted that by 2020, 90% of the world’s population is going to use the web on mobile and out of those 90%, 85% are going to be on a Social Networking Website. Keeping that in mind, Social Media Marketing is going to be a valuable investment for your business if you are looking to take it to the next level.
90% of the World’s Population will have a mobile phone by 2020. And out of those 90%, 85% will be connected to a Social Network at all times.
Having said that, Percoyo is one of the best Digital Marketing Agencies in India. We don’t just say that, we prove it.
Don’t judge us by our wins. Judge us by our failures, because we have only a few of them.